At $30 per square foot, a 10x10 booth cost for a 3-day show is equivalent to $3,650 per square foot yearly commercial lease.
$3,000 booth cost needs $150,000.00 in new revenue to cover it, if 2% is the advertising/promotion budget.
$2,500 per booth staffer for a 3-day show, @ 2% ad budget needs $125,000 in sales.
For every $1,000 spent on the actual booth, @ 2% ad budget needs $50,000 in new sales.
$6,500 in cost needs $325,000 in new sales @ 2% ad budget to be covered